New Café Start Up is run by the Barista Brothers; David Gee and Matthew Gee.

David has a Bachelor of Commerce, from the University of New South Wales, Australia and an MBA from the William E. Simon Business School at the University of Rochester, New York, USA.

Matthew has a Bachelor of Economics (Honours) degree and a Bachelor of Laws (Honours) degree, both from the University of Sydney.

David Gee and Matthew Gee bring not only their financial, legal and marketing skills to the table at New Café Start Up but they have also owned four successful espresso bars and a boutique coffee roaster.

David and Matthew have written a book on coffee and barista training. This was published in January 2004 and is entitled bean there, drunk that… (the definitive guide to coffee and the world of the barista). It covers everything from the history of coffee, growing/harvesting and roasting coffee, coffee freshness, the grinder, the espresso machine, frothing milk, pouring the different coffees, home espresso machines as well as getting and keeping a job as a barista. The book is used in selected high schools and TAFE colleges around Australia as part of their hospitality training courses. It is now in its second edition and sells worldwide.

They have also completed three training dvds (The Coffee Menu, Master Barista and Coffee Art and Presentation Techniques ) which, along with their book are now on sale (

Matthew and David have been feature writers for industry magazine Bean Scene and regular contributors to Australian Hospitality Magazine, Eatdrink Magazine, Australian Table Magazine and Loreal’s Matrix magazine. David and Matthew have appeared on Bert Newton’s Good Morning Australia, Channel 9’s Fresh with Jeff Jantsz, numerous times on Mornings with Kerri-Anne and Sunday and NBN’s Today Extra with Nat Jeffery.

They have also worked as official espresso tasters for Choice Magazine’s 2004-2009 review of home espresso machines. They are also regulars on 2UE and ABC radio.

David and Matthew have also recently completed a print and cinema ad campaign featuring their latte art for a major international brand.

In August 2007 their coffee art formed the basis of a 2-page feature spread in the London Daily Mail.

In 2004, BARISTA BASICS coffee class was accredited by the TAFE system so that students who complete MASTER BARISTA can get a TAFE certificate as well as their BARISTA BASICS certificates.

Whilst running Barista Basics, David and Matthew consulted for a major coffee company from 2004-2007 but since September 2007 have chosen to focus exclusively on their training business.

In May 2008, after years of planning, audits and site visits, the Barista Basics Coffee Academy was granted Registered Training Organisation status by the various applicable government regulatory bodies. This means that Barista Basics is fully compliant with the strict controls that are placed on its training and assessment and is now able to grant Statement of Attainments relating to SITHFAB012A Prepare and serve espresso coffee and SITXOHS002A Follow workplace hygiene procedures.